How it became an 'ITEM'

There has been a strong revival of the 'item number' art form in the 70mm screen as witnessed by the exponential rise of two hit item number tracks recently. Till then those gyrating moves were on the verge of being done with; because every song in every movie looked liked one. What separates an 'item song' from other ones is not in the moves, it's in the way one moves to the moves!
Anyway, rewinding back, there was a time when such songs were not items, they were only HELEN. Yes, a song which required energetic expressions molded in sensuality; feet-tapping rhythm jelled with pulsating music smoothed with a scintillating and naughty voice- you had your explosive ready to burst on screen! And that was the monopoly of Helen. She was more than an item, she was a desire! So when did we descend to item?
As our needs expanded, the basket of commodities varied, our choices shifted, so the demarcation between what we need and what we desire blurred out. Gradually, it turned out that desires are needed to be fulfilled and the desired needs are vast. So keeping with this trend, the 9o's saw the emergence of ITEM SONGS by an actress in cameo appearance. Films would woe the audience with this attraction no matter how lame may be the movie. Then Madhuri took the task upon herself and gave a new lease of life to item numbers. They became an integral part of reel life and influenced the screenplay of real life! From then onwards, what we craved for was 'items', every thing we did, everything we said, every girl we looked at; they were all itemised without bar codes!
Our life has come to revolve around 'items' and our cravings for a slice larger than life has made us item number aphrodisiacs.